4 reasons why a small business needs a marketing agency

The right decision for your small business

Advertising and business go hand-in-hand. Advocates of this marketing communication may even go as far as to say that advertising is the lifeblood of your company, generating the revenue and leads that keep you in business year after year. Whether that’s true or not, it would be foolish to disregard the impact that an expertly crafted advertising campaign can have on your bottom line.

Advertising isn’t just for big business either. In truth, over 87% of all small businesses in 2019 did advertise on some level. So just how does a small business decide on an advertising plan that works for them and just who in the organization will be responsible? Well the answer isn’t so simple but that’s where marketing agencies come in.  A marketing agency can come in various forms but – as a rule - is an organization or department that specializes in the handling of marketing functions for an external organization. They are experts in their field and help clients of all sizes and functions to navigate the complex advertising world. Considering the massive net that advertising casts (and the various forms it can take on) it is understandable why some small business owners fear taking on these duties themselves. Therefor, consider these 4 reasons why hiring an outside marketing agency for your advertising needs makes sense this year: 1. They are advertising experts 

While some marketing agencies specialize in certain areas over others, one thing they all have in common, is that they are experts in their fields. Make sure to do your research and choose an agency that fits with your company and you are certain can help achieve your goals. Then let them do what they do best!


2. Make use of limited resources

Your accounting manager, Janet, wasn’t happy when she took on promotional duties last month. Sound familiar? Let your employees shine in the roles that they are brilliant at and let your marketing agency take care of the strategy and execution of your advertising efforts.


3. Outside perspectives 

Sometimes we can get so caught up in our day to day life that any outside perspective on your business seems like an attack. But any smart businessperson knows that sometimes it takes stepping back to step forward. An outside agency will provide you a perspective you may not have seen otherwise and then follow-up with expert advice on how to proceed. 


4. Save You Money 

“But!”, you may ask, “how could I possibly afford to hire an outside agency to represent my business!” Considering (on the low end) that a marketing manager in Canada nets an impressive $56,000 yearly salary it makes sense why small business owners are weary of hiring a marketing team in-house. Hiring an outside agency provides you with the results of an in-house team for fractions of the cost.


In summary

Hiring an outside marketing agency makes sense for businesses of all sizes, but particularly for small businesses who may not understand the complexities of the advertising world. BetterWave Marketing will not only help you achieve your business goals but educate you every step of the way, so you understand where your advertising budget is going. We work side-by-side with your business to come up with the best possible plan of action for your online marketing campaigns. Contact us today.

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