How Creativity Can Boost a Social Media Marketing Campaign
Imagine the social media landscape as a city — it most certainly has the population of one (actually a whole continent, for that matter). Just like any city, businesses both big and small are trying to get out their message in one way or another. While a real city uses billboards, posters, blimps, and sign twirlers, the social media city utilizes more effective tools such as optimized content, boosted posts, audience targeting, etc.
However, similar to a marketing piece in New York or Los Angeles, your message may be lost in all the clutter and noise that surrounds it.
Do you want to get more attention? Of course you do!
Social media marketing has the ability to allow businesses of all shapes and sizes to harness the power of the internet to significantly raise brand recognition. Yet because so many people are using Facebook, Twitter, and the other platforms, it can be a challenge to truly strike it big with your audience. That’s why it is so essential to create unique content.
When I consult clients, one of the most common and significant problems I encounter is their inability to change. Thinking outside the box and generating innovative content is where the creative and analytical parts of your brain meet.
Here are a few suggestions that may help you create new, refreshing, and original posts:
1. Spend time listening.
With our social audiences, we tend to push out information (owned content) and measure the effect of that content. Sometimes we forget to begin by listening to our audiences and building content around what they actually care about.
We end up pushing out content that just isn’t quite right. It’s like your friend telling you about a Golden Retriever puppy she wants to adopt and asking for your advice, and you responding by listing out your favourite qualities of Labradors.
2. Add Video.
Video works for multiple reasons.
First of all, you are presenting the content in an enjoyable medium that consumers love. Secondly, most social media platforms give preference to video, especially on their mobile apps, which is where a majority of social media users go to.
Finally, video stops their scroll. Consumers spend 4 times more time on videos than a stationary post. This allows for strategies that may prove to be undoable otherwise such as behind-the-scene tours, tutorials, and more.
3. Add new visuals with new colors.
Sure, you want to stay consistent with your company’s branding, but the right social media campaigns knows how to turn the pre-existing material into something new and exciting. Find a way to create new pictures, videos, live broadcasts, GIFs and more.
4. Incorporate podcasts and blogs. These two handy mediums can help you position yourself as a credible source of information in your industry through innovative forms of media. Blogging and podcasting are extremely popular methods that businesses share their story with an audience. The best part of all is that once you have the writing down for one, the other is essentially finished too.
The above four content ideas incorporate social, creative, and informational tools to allow your audience to get a new glimpse of your brand. This is the best part of social media – there are always new and exciting ways to engage your audience. Start creating today!
Creativity not your thing? No problem. At BetterWave Marketing, we can help bring new ideas to your social media strategy. Contact us