The more digital the world becomes, the more it depends on the internet and the technology that backs it. Businesses these days rely heavily on websites as they are usually the first point of contact.
With the growing needs of digital marketing and advertising, the competition in the digital world has also turned stiffer and tougher.
An attractive and interactive website is what every business needs.
The content on your website should relevant. It should promote your products or services, should be mobile responsive, and it has to be original.
80% of online web users prefer to go with organic content over paid advertising. Users get easily irritated with paid content or sponsored ads. Users prefer to with original content that they seek through a natural way.
Here are ways to increase your organic traffic to your website:
This is one of the most important tools of digital marketing and sales. Search Engine Optimization (SEO) will lay down the foundation of your organic traffic.
To increase the rank of your website on Google, you need to prove the leading search engine in the world that you have the information for that ranking.
To achieve a higher ranking on Google's search engine, your content, keywords, bounce rate, and response time are key factors to understand.
The more responsive your website is, the more chances you'll have of attracting customers and generating sales.
It is very important to understand that typically your website is your first point of contact with your potential customer. With that, consider your website's design, speed, and responsiveness.
If your website is slow or takes a longer time to load (more than 3 seconds), the bounce rate will skyrocket. More than likely you will have lost that customer permanently.
The trendy, eye-catching, responsive, friendly, informative, and interactive website is the need of the hour.
Social Media Presence
The immense rise in the use of internet has given birth to an e-commerce revolution which has made it easy to market your products on social media.
Most brands are now very active on social media. They are strong communication channels with their following. Companies prefer to make announcements about their new products, services, sales, etc. through social media.
The number one rule for success on social media is to engage with people on your social media pages and accounts. It's very important to focus on the social media platform that gives you the best chance to interact with potential buyers.
Blogging enables you to reach the billions of people that use the internet. Blogging can help you promote yourself or your business. Blogging works as a method for attracting an audience because it provides something of value to the reader before asking for anything in return.
Blogging can lead to other business/traffic generating opportunities. For example, speaking engagements or press. Blogging enables anyone with something interesting or valuable to say to be identified as an expert.
Blogging about a topic you would like to viewed as an expert in, can demonstrate to your readers, employers, and your network that you are skilled and knowledgeable.
An efficient use of different available resources to increase your organic traffic to your website is all you need to make your brand's presence known.