A consistent and active social media presence isn't just a good idea for small businesses and non-profits - it's essential. 63% of customers expect companies to offer customer service via their social media accounts. Don't miss out on their business!
The need to manage all of your social media marketing efforts - on top of the all the emails and phone calls - might stress you out, but it's actually a great opportunity. For customers who have a good service experience via social media the likelihood of that customer recommending your business increases significantly.
In short, you want to be posting on your social media regularly and responding to customer messages and comments within 4-6 hours max.
I'm here to help you make your social media management a lot easier. I use Hootsuite to manage all of my clients and personal business accounts. This tool helps you save time and let's you focus on running your business.
You can use Hootsuite's social media tool to:
Create and publish Facebook, Twitter, Instagram, and LinkedIn posts
Schedule post in advance
Measure the effectiveness of posts with personalized insights
Respond to social media comments and messages to serve your customers more quickly and easily.
As a small business owner time = money. Hootsuite is a FREE social media management tool for any accounts that have 3 or less social media platform that you are managing. They do limit you to a maximum of 30 posts scheduled ahead of time. If you're looking to batch a month worth of content across multiple platforms it will cost you roughly $55 CDN.
The great part of scheduling your post is that you never have to remember to post or when you do remember it's not at an ideal time. At the end of the day it's one less headache on your plate.
Also don't forget to schedule your post to the time your audience is online. Please check your audience insights for this information!
To busy running your business and not having the time to manage social media properly? We can help.
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