If your considering redesigning or building your website either yourself or with a professional consider the following 5 things when planning and executing your design.
Without purpose your website won't deliver you the results your searching for. Your design, navigation, and content should be driven by a purpose that aligns with your audience and their goals.
2. Mobile Friendly
Your website should be mobile friendly or bust. The primary focus should be designing it in mobile mode. Ask yourself does your website look good on mobile, easy to navigate, and ultimately serves its purpose.
Mobile devices continue to climb year-over-year indicating that more users are searching while on go. If your website isn't mobile friendly your organic SEO will get punished through lower search results on Google.
Don't be afraid to look at what your competitors are doing online. Gather information on what you like, what you don't like, and ultimately figure out what you can do better. A few minutes of searching can provide you with inspiration, new direction, and innovative ways to build your website.
4. Invest Time
The number one challenge entrepreneurs or businesses face when building a website is not investing the proper amount of time. If you rush your website it will show to your website traffic. You have roughly 5 seconds to make a good first impression on a website before they decide to either bounce from your site or continue going through your site.
Your investment of time should equal your monetary investment.
5. Get Creative
Don't be afraid to do something different from your competition. Your website is your 24/7 store front access. It should set the tone for the type of way you want to be perceived.
If you can stand out by doing something completely different you will find yourself with a key advantage.
Your website should be a living document and updated accordingly. New content or fresh articles provides encouragement to start new conversations. Understand that a website isn't something you do once and forget about it.