Why Email Marketing?
Email Marketing is the cheapest form of digital marketing while also providing the highest return on investment. Below are a few statistics to better understand the impact of emails.
91% of consumers check their email on a daily basis
86% of consumers would like to receive promotional emails from companies they do business with.
50% of consumers have purchased a product or service through email marketing.
For every $1 spent in email marketing, the average return investment is $37.
Email Marketing Software
Our clients will be able to use our recommended email software (Constant Contact). If you have a preferred email marketing software, we would be happy to accommodate your needs.
It will define the "who, what, when and how" of your campaigns. We will determine when emails will be sent and how they will progress into your marketing funnel.
Email Marketing Reporting
We will provide monthly analytics reports to breakdown your email marketing performance. The main metrics we will look at is subscribers, open rate, click through rates, and conversions (if applicable).
Our Extra Email Marketing Services
We are able to develop lead magnets, or offers, that incentivize people to provide you with their email address in exchange for something of value. Examples of lead magnets include free guides, checklists, quizzes, eBooks, and much more. We will work with you to develop a lead magnet to attract more leads for your business.
Email List Maintenance
We will provide routine email list maintenance. It's important to remove unengaged subscribers from your list. If subscribers aren't engaging with your emails it will negatively impact your deliverability which could result in your emails being sent to the spam folder.
We can implement call-to-actions on your website. Typical website call-to-actions include floating headers, website pop ups, forms, and more. This will help you convert visitors into email subscribers.