Website Design Case Study: Centennial Gravel Website Redesign
BetterWave Marketing partnered with Centennial Gravel to modernize their online presence, improve search visibility, and generate more inbound inquiries from contractors, municipalities, and developers.
UX-Driven Design
Mobile Optimized
Construction Focused
The Challenge
Centennial Gravel’s previous website lacked clarity, modern structure, and search optimization. Key services were difficult to find, mobile usability was limited, and the site did not effectively support lead generation from contractors searching for reliable aggregate suppliers.
Our Strategic Approach
Service-Focused Structure
Reorganized site navigation to clearly highlight gravel products, delivery services, and service areas, making it easy for users to find what they need quickly.
SEO-Driven Content
Implemented keyword-rich headings, location-based content, and optimized metadata to support stronger visibility in Google search results.
Conversion Optimization
Added clear calls-to-action and simplified contact pathways to encourage quote requests and contractor inquiries.
Results & Impact
Increased Quote Requests
Within the first three months post-launch, Centennial Gravel saw a measurable increase in inbound quote requests driven by improved navigation, clearer service messaging, and stronger calls-to-action.
Improvement in Organic Search Visibility
SEO improvements helped the site rank higher for location-based gravel and aggregate searches, resulting in increased traffic from contractors actively searching for suppliers.
Lower Bounce Rates
A mobile-first redesign led to better usability and faster load times, keeping users engaged longer and improving overall user experience across all devices.