Website Design Case Study: Explore Unlimited Website Launch
BetterWave Marketing partnered with Explore Unlimited to design and launch a brand-new website that clearly communicates their offerings, builds trust, and guides visitors toward action from the very first visit.
UX-Driven Design
Mobile Optimized
Conversion Focused
The Challenge
Explore Unlimited needed a professional online presence that clearly explained their services, established credibility, and supported future growth — all without an existing website foundation to build on.
Our Strategic Approach
UX-Driven Design
The website was designed around user behavior, ensuring visitors immediately understand what Explore Unlimited offers and how to take the next step.
Clear Information Architecture
Navigation and page structure were intentionally planned to reduce friction and make exploring services effortless.
Conversion-Focused Layout
Strategic calls to action were placed throughout the site to guide users toward inquiries and engagement.
Results & Impact
Full Launch Completed
All key pages were launched on schedule, ensuring Explore Unlimited had a fully operational website from day one. SEO best practices were applied to every page, setting the foundation for long-term search visibility.
Easy to Explore Services
Visitors can quickly find the safaris they care about using intuitive layout and navigation. This clarity helps reduce confusion, keeps users engaged, and increases the likelihood of inquiries.
Mobile & Performance Optimized
The website now loads in under 2.5 seconds across devices and is fully mobile-responsive. This improves user satisfaction, decreases bounce rates, and ensures the site meets modern performance standards.