Website Design Case Study: St. Malo Chamber of Commerce Website Redesign
A full website redesign for the St. Malo Chamber of Commerce focused on improving community engagement, simplifying event discovery, strengthening mobile usability, and increasing visibility in local search results.
UX-Driven Design
Mobile Optimized
Community Focused
The Challenge
The previous website lacked modern usability standards and struggled to clearly communicate the Chamber’s role within the community. Visitors found it difficult to locate events, access business resources, and navigate the site on mobile devices. The structure also limited the site’s ability to perform well in local search results.
Our Strategic Approach
UX-Driven Design
The website was designed around real user behavior, ensuring visitors can immediately understand the Chamber’s purpose and access key information without friction.
Clear Information Architecture
Navigation and page layouts were simplified to reduce confusion and help users quickly find events, resources, and local business information.
Mobile-First Experience
A mobile-first approach ensures the site performs seamlessly on phones and tablets, supporting residents and visitors accessing information on the go.
Results & Impact
Improved Community Engagement
The redesigned layout encourages visitors to explore events, initiatives, and Chamber resources, helping foster stronger participation and awareness across the community.
Stronger Event Visibility
Events are now prominently displayed and easier to discover, making it simple for residents and visitors to stay informed
Increased Local Business Exposure
The redesigned website better highlights Chamber members and local businesses, improving discoverability and reinforcing the Chamber’s role as a central hub for supporting economic activity in the community.